National Bank Wins Four Awards For the Quality of its Customer Service
National Bank is proud to be the recipient of four awards for the quality of its customer service in the Ipsos 2015 Best Banking Awards in Canada. This year's result represents its best performance ever recorded in this ranking.
As the country's leading provider of public opinion research, Ipsos presents the Best Banking Awards to acknowledge and honour financial institutions that receive the highest ratings from their clients for efficient personal banking services.
National Bank received awards in Online Banking Excellence and Mobile Banking Excellence, two categories that demonstrate the satisfaction of its clients with the performance of its digital channels. In addition, the Bank was also honoured in the ATM Banking Excellence and Automated Telephone Banking Excellence categories for the second and third year respectively. The four awards were won from among all the financial institutions surveyed.
“National Bank is extremely proud to see its performance recognized by clients in this way. It is a tremendous vote of confidence that shows how much clients appreciate our efforts to continually serve them better,” said Karen Leggett, Chief Marketing Officer and Executive Vice-President – Corporate Development. “Ensuring a quality client experience is, in fact, central to all our decisions. As our brand signature “Powering your ideas” clearly states, we are more than ever committed to being a partner clients can count on to turn their projects into reality.”
Winners of the Best Banking Awards are chosen based on quarterly surveys conducted by Ipsos, which measure customer satisfaction using key performance indicators that are linked to the service delivery quality of participating institutions.
About the Best Banking Awards
Ipsos 2015 Best Banking Awards are based on quarterly Customer Service Index (CSI) survey results. Sample size for the total 2015 CSI program year ended August 2015 was 45,391 completed surveys yielding 65,991 financial institution ratings nationally.
Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks third in the global research industry. With offices in 87 countries, Ipsos delivers insightful expertise across five research specializations: brand, advertising and media, customer loyalty, marketing, public affairs research, and survey management. Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe. Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,669.5 ($2,218.4 million) in 2014.
About Ipsos in Canada
Ipsos is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos' marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos is an Ipsos company, a leading global survey-based market research group. To learn more, please visit www.ipsos.ca.
About National Bank of Canada
With $216 billion in assets as at July 31, 2015, National Bank of Canada (nbc.ca), together with its subsidiaries, forms one of Canada’s leading integrated financial groups. The Bank has more than 20,000 employees and is widely recognized as a top employer. Its securities are listed on the Toronto Stock Exchange (TSX: NA). Follow the Bank's activities via social media and learn more about its extensive community involvement at clearfacts.ca and commitment.nationalbank.ca.
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