National Bank Direct Brokerage Tops Industry in Client Satisfaction
Clients of National Bank Direct Brokerage (NBDB) are the most satisfied self-directed investors in Canada, according to a study by marketing information firm J.D. Power.
NBDB's ranking is all the more enviable, because the popularity of brokerage services for self-directed investors continues to grow in Canada. The percentage of investors who only have an account with an online brokerage firm rose from 21% in 2012 to 33% in 2013, according to the study.
"We are delighted with this result, as it is an accurate reflection of our long-term vision. We want to offer Canadian investors a comprehensive, flexible and competitive direct brokerage solution. To do so, we are focusing on building close relationships with our clients and enhancing our team’s abilities," explained National Bank Direct Brokerage President Nancy Paquet.
According to J.D. Power, brokerage firms must offer a user-friendly interface and functions that meet the needs of their online clients. "We have just completed an in-depth revamp of nbdb.ca, to make our website easier to use and to enhance our Education Centre. The site now includes a personalized path, educational videos and content that is tailored to the profile of self-directed investors," added Ms. Paquet.
The marketing information firm, which compiled responses from 3,089 self-directed investors in May and June, concluded that NBDB stands out from the other companies in this highly competitive industry in terms of interaction, account information and account offerings.
National Bank Direct Brokerage offers a multitude of financial products and investment tools that allow self-directed investors to carry out trades in the way that suits them best, whether via the trading site, optimized mobile site, automated telephone system or with a representative over the telephone. NBDB is present across Canada, and employs 100 securities representatives to serve its more than 130,000 clients, and has total assets in excess of $12 billion.
About National Bank Direct Brokerage
National Bank Direct Brokerage is a wholly owned subsidiary of National Bank of Canada. National Bank Direct Brokerage offers no advice and makes no investment recommendations. The client alone is responsible for the financial consequences of his or her investment decisions. National Bank Direct Brokerage is a member of the Canadian Investor Protection Fund.
About National Bank of Canada
With $187 billion in assets as at July 31, 2013, National Bank of Canada (www.nbc.ca) together with its subsidiaries, forms one of Canada’s leading integrated financial groups, and has been named among the 20 strongest banks in the world by Bloomberg Markets magazine. The Bank has close to 20,000 employees and is widely recognized as a top employer. Its securities are listed on the Toronto Stock Exchange (TSX: NA). Follow the Bank's activities via social media and learn more about its extensive community involvement at clearfacts.ca and commitment.nationalbank.ca.
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