National Bank and Breakfast Clubs: a winning recipe
Montreal, 11 February 2008 -
In 2007, the Bank was once again very proud to be associated with the Quebec Breakfast Club and Breakfast Clubs of Canada. For yet another year, our entire branch network from coast to coast rallied to support this worthy cause which enables more than 230,000 schoolchildren across the country to start their day off with a nutritious meal.
To encourage our clients to contribute to this fund-raising campaign, we had a very special item on sale in the majority of our 453 branches. After selling piggybanks in 2005 and card games in 2006, this year National Bank opted for a brand new product that would appeal to all ages and tie in with the breakfast clubs’ mission.
From November 19 to December 29, 2007, 100,000 combo packs of GOUASH raspberry and cherry flavoured spreads were offered to all our clients. Proceeds from the sales of this Quebec-made product, combined with a corporate donation from the Bank, enabled a total of $500,000 to be raised.
The Bank would like to highlight the excellent work of its branch employees Canada-wide who once again made this campaign a success. Their enthusiasm inspired clients to contribute to a cause that really makes a difference.
In 2007, the Bank and its subsidiaries, through corporate donations, sponsorships, in-branch fundraising activities and various benefit events, gave more than
$20 million to hundreds of Canadian education, health care, cultural and community organizations.
More information on the many causes and projects the Bank supports as part of its commitment to the communities it serves can be found in the Bank’s Social Responsibility Report on its website at www.nbc.ca.
About National Bank of Canada
National Bank of Canada is an integrated group which provides comprehensive financial services to consumers, small and medium-sized enterprises and large corporations in its core market, while offering specialized services to its clients elsewhere in the world. The National Bank offers a full array of banking services, including retail, corporate and investment banking. It is an active player on international capital markets and, through its subsidiaries, is involved in securities brokerage, insurance and wealth management as well as mutual fund and retirement plan management. National Bank has more than $113 billion in assets and, together with its subsidiaries, employs 16,863 people. The Bank’s securities are listed on the Toronto Stock Exchange (NA:TSX). For more information, visit the Bank’s website at www.nbc.ca.
Information (The telephone number provided below is for the exclusive use of journalists and other media representatives.):
Director, Public Relations Department
National Bank of Canada